A few days ago, on Facebook I posted of an experience I had in the late 70s. I was traveling the state of California, making cold calls to promote the family business. I think in sales, that is the toughest – meeting people who weren’t expecting you to make your pitch. And that is why many people can’t do this – they get discouraged. But I treated it like a numbers game – a couple of times I sold 5 accounts in 1 day, while there were a few times I would go for a week, or even longer, making no sales.
On the bad days I vowed to make 10 calls – no matter how it was going, slog it out.
Anyway there were some good aspects to this travel – seeing things I never would have seen, and meeting some memorable people along way.
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